Name Brand Recognition

Hillary had always dreamed of owning a cattle ranch and finally saved enough money to buy the spread of her dreams in Wyoming.

"So what did you name the ranch?" asked Lisa when she came to visit.

"We had a hard time," admitted Hillary. "Bill and I couldn’t agree on a name. But we finally settled on the Double C Lazy Triple Mucho Rancho Horseshoe Bar-7 Lucky Diamond Ranch."

"Wow! That's impressive," exclaimed Lisa.
"So where are all the cattle?"

"Sad story" sobbed Hillary. "None survived the branding.

CSW 06-30